Privacy Policy.

01. Who we are

Site Aura is a UK-based digital services business providing website design, AI chatbots, AI voice agents and related digital solutions.

For enquiries about this policy or your personal information, contact us at admin@siteaura.co.uk.

02. Information we collect

Depending on how you interact with us, we may collect:

• Your name, email address, telephone number and business details.
• Information submitted through our website forms and project enquiries.
• Messages and contact details shared with our AI chatbots.
• Voice call recordings, transcripts and relevant call information when using our AI voice services.
• Technical information such as IP addresses and basic website usage data.
• Information provided by our clients when using our platforms and services.

03. How we use your information

We use personal information to:

• Respond to enquiries and discuss potential projects.
• Provide, manage and improve our services.
• Operate AI chatbots, voice agents and client portals.
• Process enquiries and deliver relevant information to our clients.
• Maintain the security and performance of our systems.
• Meet legal and business obligations.

We process personal information where necessary to provide our services, respond to requests, meet legal obligations or pursue legitimate business interests. Where required, we obtain consent.

04. AI chatbots and voice agents

Site Aura provides AI-powered communication tools that may collect information shared during conversations, including contact details, enquiries, call recordings and transcripts.

This information may be used to respond to enquiries, qualify leads, arrange follow-ups and provide relevant information to the business operating the AI service.

AI voice agents are designed to identify themselves as AI. Where calls are recorded, appropriate notices should be provided.

When we provide AI services to another business, that business will generally be responsible for deciding how its customers' personal information is used. Site Aura processes that information on its behalf, subject to the applicable arrangements.

05. Sharing your information

We do not sell your personal information.

We may share information with trusted technology and service providers where necessary to operate our business, including website hosting, email, AI, telephony and communication services.

Some providers may process information outside the UK. Where this happens, we take steps to ensure appropriate data protection safeguards are in place as required by law.

06. Data storage and security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss or misuse.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any applicable legal, accounting or contractual requirements.

Retention periods may vary depending on the type of information and the services involved.

07. Cookies and website technology

Our website may use cookies or similar technologies to support essential website functions, security and performance.

Where non-essential analytics or advertising technologies are used, we will provide the appropriate information and consent controls where required.

You can also manage cookies through your browser settings.

08. Your data protection rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate information.
• Request deletion of your information in certain circumstances.
• Object to or restrict certain types of processing.
• Request transfer of your information where applicable.
• Withdraw consent where processing is based on consent.

To exercise your rights, email admin@siteaura.co.uk. We will respond in accordance with applicable data protection law.

You can also raise a concern with the UK Information Commissioner's Office at ico.org.uk.

09. External websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external websites.

10. Changes to this policy

We may update this policy occasionally to reflect changes in our services, technology or legal requirements. The latest version will always be available on this page.